Case Study: Collective Data boosts lead conversions with Sculpt LLC

Collective Data cuts cost-per-lead by 70% with Sculpt

The customer, Collective Data, a provider of fleet, asset, and inventory management software, faced the challenge of increasing the number of qualified demos for its sales team and targeting law enforcement prospects more efficiently. They partnered with the vendor Sculpt LLC to align their digital marketing activities with these sales goals.

Sculpt implemented a solution that included building and managing paid advertising campaigns on Google Ads and LinkedIn to drive marketing-qualified leads. They also employed Drift and HubSpot for lead conversion and CRM integration. This approach resulted in a significant lift in conversion rates, with an average of 8-12% and a high of 18%, while also driving the average cost-per-lead down by 70%. Sculpt helped Collective Data successfully align its marketing and sales teams on the same system and process.

Collective Data