Case Study: a soccer retailer triples online revenue with SCUBE Marketing's Google Shopping rebuild

Soccer Retailer grows Google Ads revenue 86% in 6 months with SCUBE Marketing

The customer, a third-generation soccer retailer, faced stalled online growth despite active paid media efforts. Their fundamental advertising system was flawed, with under-leveraged product data and poorly structured campaigns across Google and Meta. They partnered with SCUBE Marketing to build a paid media system that could scale effectively while maintaining control over returns and customer acquisition.

SCUBE Marketing rebuilt the retailer's paid media foundations by restructuring Google Shopping and Search campaigns to separate brand and non-brand demand. They also revamped Meta Ads to support the full customer funnel. This new system delivered significant results: an 86% increase in Google Ads revenue and a 92% rise in new customer acquisition within six months. Over three years, SCUBE helped drive a nine-fold increase in Google Ads revenue, and total online revenue more than tripled.