Case Study: Hard Core achieves 466% Cyber Week sales growth with SCUBE Marketing

Hard Core grows sales 466% in 8 days with SCUBE Marketing

Hard Core, a premium waterfowl hunting brand, partnered with SCUBE Marketing to strengthen its ecommerce performance during the highly competitive Cyber Week period. The challenge was to convert heightened seasonal demand into meaningful sales and customer acquisition for its new Shopify Plus site without relying on broad discounts, all within a narrow window of intense auction pressure.

SCUBE Marketing managed paid acquisition across Google and Facebook, treating the week as a controlled execution problem. Their approach focused on deeply segmented campaigns, relevant messaging, and active monitoring. This strategy resulted in a 466% sales increase compared to an average month and the acquisition of over 2,200 new customers, validating the brand's direct-to-consumer initiative.

Hard Core