Case Study: Chicago Brick Oven Achieves $280K in Attributed Google Ads Sales with SCUBE Marketing

Chicago Brick Oven drives $280K in sales with SCUBE Marketing

Chicago Brick Oven, an outdoor cooking brand specializing in premium pizza ovens, faced challenges scaling its direct-to-consumer sales due to a long customer consideration cycle and complex attribution between online and phone-based conversions. They partnered with SCUBE Marketing to refine their Google Ads program to better support this high-price, niche product.

SCUBE Marketing restructured the paid ads across Search, Shopping, and remarketing, aligning campaigns with the buyer's journey and improving phone sales tracking. This approach generated $280,000 in attributed sales, acquired over 130 new customers, and maintained an 893% ROAS, contributing to a record year of total sales for the client.

Chicago Brick Oven