Case Study: a B2B Industrial Supplies and Utility Distributor triples online revenue with SCUBE Marketing

A B2B industrial distributor triples online revenue in 12 months with SCUBE Marketing

A B2B distributor of utility and industrial supplies partnered with SCUBE Marketing to grow its online revenue after launching a Shopify Plus ecommerce site. The challenge was to build a paid media system that could quickly establish demand and scale the new sales channel efficiently, with little tolerance for error and a focus on sustainable growth rather than just traffic volume.

SCUBE Marketing built a structured paid acquisition program using Google Ads and Facebook Ads, treating it as a scalable system rather than a temporary campaign. The approach involved segmenting campaigns by buyer journey stage and rigorous product feed management. Within 12 months, this solution led to a 3X increase in online revenue, the acquisition of 2,400 new customers, and a 300% rise in average monthly sales, with paid acquisition accounting for two-thirds of all sales and achieving a 722% ROAS.