Case Study: Earth & Wheat boosts brand awareness and food waste reduction with SCS Marketing & PR

Earth & Wheat earns £100,000 in media coverage with SCS Marketing & PR

Earth & Wheat, a new sub-brand of Signature Flatbreads (UK) Limited, faced the challenge of launching the world's first 'wonky bread' subscription service. As a completely new concept, they needed a PR agency to raise awareness among both consumers and the baking industry prior to their launch. They hired SCS Marketing & PR to handle media relations and an influencer marketing programme.

SCS Marketing & PR created a comprehensive PR strategy, securing national media coverage in major publications and on TV and radio. They also led a successful Instagram influencer marketing programme. The results were impressive, with over £100,000 in earned media coverage, an audience reach of over 83 million, and the rescue of over 500 tonnes of bread in the first year, establishing Earth & Wheat as a nationally recognized brand.

Earth & Wheat