Case Study: BEG Lighting Controls boosts UK brand awareness with SCS Marketing & PR

BEG Lighting Controls boosts UK brand awareness and achieves 238% ROI with SCS Marketing & PR

BEG Lighting Controls, a leading European manufacturer of occupancy and motion sensors, faced a challenge with limited visibility for its UK operations despite being an established market leader in Germany and France. The company hired SCS Marketing & PR to build a positive public image, increase brand awareness, and generate more sales enquiries through public relations.

SCS Marketing & PR implemented a comprehensive B2B PR strategy and advertising campaign targeting key audiences and sectors. The campaign focused on building confidence in the BEG brand through engaging content, press releases, and targeted marketing. As a result, brand awareness and sales were significantly boosted, leading to SCS being retained for all ongoing PR work. The campaign delivered a 238% ROI based on Advertising Value Equivalency, establishing BEG as a highly-recognised brand in the UK market.

BEG Lighting Controls