Case Study: Baked In boosts brand awareness with SCS Marketing & PR's influencer marketing programme

Baked In reaches 3.7 million prospects with SCS Marketing & PR

Baked in, a subscription service for home baking kits, sought to significantly boost its brand awareness and social media presence, particularly on Instagram. They partnered with SCS Marketing & PR to create a social media influencer marketing programme to engage new audiences.

SCS Marketing & PR implemented a highly targeted influencer campaign focused on personal relationship building and 24/7 support for creators. The results were a collective reach of 3.7 million, a 20% conversion rate of influencers to brand ambassadors, and a significant increase in engagement and use of discount codes.

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