Case Study: Cozy Earth collects 3.6K+ emails and saves 736 hours with Scrollmark

Cozy Earth Bags 3.6K+ Emails from a Single Giveaway Post

Cozy Earth, a premium bedding and loungewear brand, faced the challenge of managing the overwhelming engagement from a large Instagram giveaway without dedicating extensive manual labor to the process. They partnered with the vendor Scrollmark to automate the demanding tasks of replying to comments and collecting contest entries.

Using Scrollmark's platform to automate replies and direct messages, the solution effortlessly captured over 3,600 emails and generated 15,000 new followers. This approach saved Cozy Earth an estimated 736 hours of manual work. The successful campaign provided the brand with a substantial list of permission-based, first-party data, demonstrating the powerful results achieved with Scrollmark.

Cozy Earth

Kate Greenwood

Head of Social