Case Study: Fox Racing collects 1.2K+ emails from a single influencer post with Scrollmark

Fox Racing Turns Single Influencer Post into 1.2K+ Emails

The social media team at Fox Racing sought to boost engagement and capture leads from an influencer collaboration without incurring a massive manual workload. They partnered with Scrollmark to automate the process of interacting with fans on Instagram.

Scrollmark implemented an automated flow to instantly reply to comments and send personalized direct messages, which captured email addresses for an exclusive giveaway. This solution collected over 1,200 emails with a 29% conversion rate from DMs and saved the Fox Racing team an estimated 179 hours of manual labor.

Fox Racing

Tyler Paget

Director of Social & Community