Case Study: Tiege Hanley turns Instagram engagement into revenue with Scrollmark

Tiege Hanley Turns 235 DMs into Revenue

The skincare brand Tiege Hanley faced the challenge of converting their large Instagram following into tangible business outcomes like sales and partnerships. They needed to efficiently identify and engage high-potential followers without manually managing every interaction. They turned to Scrollmark to automate this process.

Scrollmark implemented a 24/7 automation that sent personalized DMs to engaged users, offering affiliate invitations or discount codes. This solution from Scrollmark saved Tiege Hanley 6 hours of manual work and, over four weeks, sent 235 auto-DMs. These messages achieved a 34% link click rate, successfully driving direct revenue from their Instagram activity.

Tiege Hanley

Briana Bueno

Organic Social Lead