Case Study: Grocery Outlet drives 2,787 new followers and 512 app downloads with Scrollmark Agents

Grocery Outlet - Customer Case Study

Grocery Outlet, a national grocer, wanted to use its social media more effectively to increase followers, loyalty signups, and app downloads without overburdening its existing team. To achieve these goals, the company partnered with Scrollmark and implemented its Community Agent and SocialGPT services.

Using Scrollmark's platform, Grocery Outlet set up Community Agents across 76 social media accounts to personalize engagement and drive actions. This solution, combined with using SocialGPT for analytics and trend spotting, helped them gain 2,787 new followers and drive 512 app downloads, saving an estimated 80 hours of work and achieving a 74.9% response rate to direct messages.

Grocery Outlet

Kevin Miller

Chief Marketing Officer