Case Study: CrazyGames increases TikTok response rate by 36% with Scrollmark

CrazyGames Increases Response Rate on TikTok by 36%

crazygames, a browser-based game platform, was struggling to manage the high volume of comments and DMs on their TikTok account. Their small social team found it difficult to manually respond to hundreds of weekly fan interactions while still focusing on content creation.

Using Scrollmark's automated TikTok management system, they implemented a solution where an AI segmentor matched pre-approved reply templates to incoming comments. This approach maintained their brand voice while automatically handling interactions. As a result, crazygames saw a 36% increase in their response rate, automatically replied to over 21,500 comments in six months, and saved approximately seven hours per week.

CrazyGames

Mathew Estigarribia

Community Marketing Manager