Case Study: Zazzle increases blog publishing frequency with Scripted

Zazzle increases blog post frequency with Scripted

Zazzle, an online marketplace for custom products, faced a challenge in maintaining a steady cadence of content for its blog. Without a full-time writing staff, Director of Communications Diana Adair relied on freelancers whose varying availability made consistent publishing difficult. To address this, Zazzle turned to the content creation services from Scripted.

By using Scripted, Zazzle was able to increase its publishing frequency and better plan its content calendar. The solution provided excellent quality, with writers who consistently understood and captured the brand's fun voice. Scripted enabled the company to reliably plan for upcoming events and holidays, ensuring a consistent stream of on-brand content.

Zazzle