Case Study: InsideView increases blog content by 25% with Scripted

InsideView increases blog content by 25% with Scripted

InsideView, a company shifting to an inbound marketing strategy, faced the challenge of needing to produce a large volume of valuable content to drive interest and demand. Their traditional outbound marketing methods were becoming less effective. To meet this need for daily editorial content, blog posts, and white papers without overextending internal resources, they turned to the vendor Scripted for writing services.

The solution implemented by Scripted provided InsideView with a scalable and efficient content creation service. This partnership allowed InsideView to increase its blog content output by 25 percent. As a result of their new inbound marketing focus, which included this content from Scripted, the company also experienced a 72 percent increase in overall web traffic within one year.

InsideView