Case Study: Hunkeler – Müller Martini builds LinkedIn awareness across teams with Scripe

Hunkeler – Müller Martini boosts LinkedIn engagement with Scripe and sees website clicks rise within hours

Hunkeler – Müller Martini, a global manufacturer of paper processing solutions, faced the challenge of building awareness in its traditional, niche B2B market. Despite having a knowledgeable team motivated to use LinkedIn, they lacked a system to turn employee expertise into effective content, leading to uncertainty and hesitation. The company partnered with the vendor Scripe to address this and create a scalable approach to employee activation on the platform.

Scripe implemented a structured system through workshops and one-on-one sessions, guiding an initial group of eight employees to confidently share their expertise. The solution focused on turning daily work into simple posts rather than creating complex content. As a result, Hunkeler – Müller Martini saw increased engagement and impressions on LinkedIn. The effort had a measurable impact when a post by the CEO drove a clear increase in website clicks, successfully integrating LinkedIn into the company's sales and marketing process.

Hunkeler – Müller Martini