Case Study: ColdIQ scales LinkedIn-led pipeline and enables 20+ GTM team members to post consistently with Scripe

ColdIQ drives 80% of deals through LinkedIn with Scripe

ColdIQ, a B2B growth and GTM agency, faced a challenge scaling its successful LinkedIn content strategy beyond its co-founders. Their process was manual, relying heavily on one-on-one coaching from a Personal Brand Manager, which created a bottleneck and was not scalable for their growing team of over 20 GTM members. The lack of a system led to inconsistent posting and took valuable time away from core client work.

By implementing Scripe, ColdIQ established a centralized system for LinkedIn content creation. Scripe provided the framework for ideation, drafting, and analytics, enabling the entire team to post consistently. The results were significant: the team published hundreds of posts, influenced 80% of their deals through LinkedIn, and saved the brand manager 15 hours per week, allowing ColdIQ to scale their content into a major revenue channel.

ColdIQ