Case Study: Geisinger builds trust and boosts patient engagement with Scribewise

Geisinger’s maternity content hub becomes a top 3 page in 3 months with Scribewise

Geisinger Health System, a leading healthcare provider, needed to produce a high volume of credible, journalistic content to match its clinical reputation and explain complex healthcare topics to patients and media. Their internal communications team was at full capacity and lacked the editorial speed to keep pace with news cycles. Scribewise provided strategic content and communications support to address this challenge.

Scribewise functioned as an extension of Geisinger's team, delivering a cohesive stream of accurate and timely content, including articles, media tip sheets, and explainers. A key initiative was developing a maternity-focused content hub, which quickly became the system's top-three most-viewed web pages. The solution reinforced trust at scale, supported local media coverage, and helped patients navigate complex healthcare decisions.

Geisinger Health System