Case Study: Cognizant achieves 68% higher LinkedIn engagement with Scribewise’s Executive Activation System

Cognizant increases LinkedIn engagement by 68% with Scribewise

Cognizant, a global technology consulting firm, faced a challenge in increasing the external visibility of its many subject matter experts. Busy consultants lacked the time to manage their LinkedIn presence, and the company's small internal team needed a scalable solution to showcase its expertise without disrupting billable work. To address this, Cognizant partnered with vendor Scribewise and its Executive Activation System.

Scribewise implemented a journalistic approach, acting as beat reporters to extract insights from experts without consuming their time. The solution included modernizing LinkedIn profiles, producing content in the executives' voices, and managing entire presences for selected leaders. As a result, Scribewise helped increase LinkedIn engagement by an average of 68 percent, sparking more thoughtful discussions and giving Cognizant's experts greater recognition in the market.

Cognizant