Case Study: Texas Rangers improves sales and marketing efficiency with Scribe Software

Texas Rangers Improving sales and marketing processes by integrating CRM with customer data sources

The Texas Rangers needed to improve the efficiency of their sales and marketing campaigns by connecting Microsoft Dynamics CRM with external customer and prospect data sources. Their previous CRM setup forced reps to manage multiple spreadsheets manually and made it hard to identify key customers, segments, and geographies for ticket packages and suites, so they turned to Scribe Software and partner Hitachi Solutions.

Scribe Software used Scribe Insight to integrate Microsoft Dynamics CRM 2011 with ticketing and customer demographic data, automatically bringing ticket purchase history and key profile details into one system. As a result, the Texas Rangers gained real-time reporting, eliminated manual data entry and duplicate records, and improved sales efficiency, helping accelerate sales cycles and increase ticket sales.

Texas Rangers

Paige Farragut

Vice President-Ticket Sales & Service