Case Study: Second Foundation Consulting achieves more efficient sales and marketing data integration with Scribe Software's Scribe Online

Second Foundation Consulting Deploys Scribe Online to Streamline Data Exchanges Between Inbound Marketing and Outbound Sales

Second Foundation Consulting needed to connect HubSpot with Microsoft Dynamics CRM so sales and marketing data would no longer be isolated. The company wanted to eliminate constant switching between systems, give sales immediate access to HubSpot leads, and improve management of campaign lists and customer activity, using Scribe Software’s Scribe Online integration platform.

Scribe Software implemented Scribe Online to automatically move data bi-directionally between HubSpot and Microsoft Dynamics CRM. The solution streamlined lead handling, campaign updates, and website content analytics, giving Second Foundation Consulting faster access to prospect information and a more complete view of marketing activity. As a result, manual data transfer was eliminated and follow-up on inbound leads became more efficient.

Second Foundation Consulting

Stephen McInnes

Vice President of Marketing and Business Development