Case Study: Oklahoma City Thunder achieves 100+ consecutive sell-outs with Scribe Software

Scribe helps pro basketball team start sell-out streak and then increase fan excitement

The Oklahoma City Thunder, a pro basketball team, wanted to improve ticket sales and fan experiences by better understanding fan preferences and connecting data from Microsoft Dynamics CRM with their ticketing and fan demographic systems. They turned to Scribe Software to help integrate these key data sources and support more targeted marketing and stronger fan relationships.

Scribe Software implemented Scribe Insight with Microsoft Dynamics CRM to centralize fan, ticket, attendance, and financial data in one database for real-time reporting and segmentation. As a result, the Thunder extended their sell-out streak to 100+ games, grew their season-ticket waiting list to 4,000+ fans, and achieved a Net Promoter Score of 91.2, the highest in the NBA for two consecutive years.

Oklahoma City Thunder

Scott Loft

VP of Ticket Sales, Retention, and Database Operations