Case Study: ON24 achieves faster, lower-cost SaaS integrations with Scribe Software

Online Marketing Company Solves SaaS Integration Challenges with Scribe

ON24, a leading webinar marketing platform, needed to connect its SaaS offerings with CRM and marketing automation systems so event data could be available immediately to customers. It initially explored custom coding, but the effort, cost, and maintenance burden made that approach too risky for fast, profitable integrations.

Scribe Software delivered a cloud-based integration platform that let ON24 connect once and reuse existing connectors for major CRM and MA tools. With Scribe Software, ON24 launched 11 integrations in less than a year instead of an estimated four years, cut development effort by 96%, reduced total build-and-support costs by 80%, and projected $4MM in client integration savings over five years.

ON24

Tom Masotto

VP Product Management