Case Study: Angels Baseball improves productivity and customer satisfaction with Scribe Software

Major league baseball team improves productivity and customer satisfaction

Angels Baseball, the Los Angeles Angels of Anaheim, needed to replace an outdated legacy CRM without disrupting operations and also unify customer data spread across ticketing, spreadsheets, email, phone records, and other systems. They chose Microsoft Dynamics CRM as the main interface, with Scribe Software helping connect the various data sources so staff could access a more complete view of customer information.

Using Scribe Software, Angels Baseball integrated ticketing, accounting, email, phone, and legacy CRM data into Microsoft Dynamics CRM, creating two-way updates and centralized reporting. The result was faster, better customer service, improved analysis of ticket and purchase trends, and the ability to keep the legacy system synchronized within 60 seconds of changes made in Dynamics CRM.

Angels Baseball

Al Castro

Director of IT, Angels Baseball