Case Study: Atdec achieves real-time visibility across CRM, ERP, and eCommerce with Scribe Software

Integrating Magento eCommerce with CRM and ERP to generate accurate, real-time visibility

Atdec, a designer and manufacturer of audio-visual mounting systems, needed better visibility across isolated ERP, CRM, and eCommerce systems so sales and service teams could access up-to-date order information and marketing teams could manage campaigns more effectively. The company worked with Scribe Software, using Scribe Insight to connect Magento Enterprise, Microsoft Dynamics CRM, and MYOB EXO.

Scribe Software implemented automated data integration so customer, quote, order, inventory, pricing, and payment data flowed continuously between systems. The result was real-time visibility into customer activity, accurate product and availability information, reduced duplicate data entry, and automated order processing, helping Atdec support both B2B and B2C customers more effectively.

Atdec

Viktoria Kulikova

Marketing Manager