Case Study: GeoEx enhances lead nurturing and campaign performance with Scribe Software

Geographic Expeditions, Inc. Increasing Marketing-to-Sales Data Connections Enhances Nurture and Campaign Programs

GeoEx, a high-end adventure travel company, needed to better connect its marketing and sales systems so it could automate lead nurturing, accelerate follow-up after campaigns, and measure marketing performance more accurately. Its challenge was integrating Marketo with its PEAK 15 CRM, built on Microsoft Dynamics CRM, so data could flow quickly and reliably between the two platforms.

Scribe Software provided Scribe Online to connect Marketo and PEAK 15 in real time, transferring opt-in leads and reducing manual list imports and data management. The result was faster nurturing of warm prospects, better personalization for sales, and more precise campaign targeting for marketing, with GeoEx reporting improved ability to measure campaign impact and act on customer activity more effectively.

GeoEx

Brady Binstadt

VP, Sales and Guest Services