Case Study: Fleet Services achieves faster lead nurturing and sales growth with Scribe Software

Fleet Services streamlines lead nuturing by connecting HubSpot & Microsoft Dynamics™ CRM

Fleet Services, an independent vehicle management company in Milwaukee, wanted to accelerate growth by consolidating its sales and marketing processes into HubSpot and Microsoft Dynamics CRM. The challenge was to connect these separate systems so customer and prospect data could flow between them efficiently and support better lead nurturing and campaign tracking.

Scribe Software, working through its integration platform Scribe Online, linked HubSpot and Microsoft Dynamics CRM with flexible data mapping and automated, scheduled data exchanges. The solution let leads from HubSpot flow directly into CRM for faster sales follow-up and gave marketing visibility into sales results; Fleet Services reported 50 leads from its first email campaign and a stronger position to grow the business.

Fleet Services

Christopher I. Hoar

President