Case Study: Wella achieves increased salon sales and marketing cost savings with ScreenScape

The Salon Professional Division of P&G, uses ScreenScape in their salons to lift sales

Wella, The Salon Professional Division of P&G, faced the common salon challenge of engaging clients onsite without overspending on printed materials and graphic design. To address costly design and printing fees and improve in‑salon marketing, Wella turned to ScreenScape’s in‑store digital signage solution.

ScreenScape provided easy‑to‑use software and professionally curated high‑definition video content that Wella rolled out to partner salons (exemplified by Michael’s Hair Salon). By populating salon screens with Wella/P&G product videos and locally created promotions, ScreenScape helped salons eliminate expensive designer and videographer fees, save salons and stylists thousands, enhance the client experience, and lift sales.

Wella

Jeannette Keir

Commercial Leader