Case Study: Richardson Pioneer achieves modernized Ag Business Centres and improved customer engagement with ScreenScape digital signage

Canada’s largest agribusiness and global leader in agriculture uses ScreenScape

Richardson Pioneer, part of Richardson International, operates 85 Ag Business Centres across Western Canada and needed to modernize in-location communications—replacing whiteboards and cluttered printed materials so farmers and staff could get timely market, deadline and product information even at rural sites. To address this, Richardson Pioneer deployed ScreenScape digital signage, using ScreenScape’s web-based application and screens to deliver consistent, targeted messaging across their network.

ScreenScape installed ninety screens across the 85 locations (plus two in the Winnipeg head office) and provided a cloud-based CMS that lets Richardson Pioneer push weekly updates, regional or site-specific messages, and menu/corporate feeds from anywhere. The ScreenScape solution modernized store fronts, reduced printed materials, improved customer and staff communications, enabled deadline reminders that helped lift sales, and proved easy to install and manage despite rural network challenges.

Richardson Pioneer

Blair Swarbrick

Marketing Manager