Case Study: Strathclyde Partnership for Transport achieves faster, more accurate travel data capture with Screenmedia

spt launches digital travel diary in time for April 2018 survey with Screenmedia

Strathclyde Partnership for Transport (SPT) needed to digitize its paper-based travel survey diaries to improve data capture and accelerate processing for better commuter insights. Screenmedia was engaged to address this challenge through a digital solution.

Screenmedia developed an intuitive, mobile-first web application using the Umbraco CMS, hosted on AWS for scalability. Key integrations with PCA Predict for data validation and Google Maps for real-time journey input enhanced accuracy and user convenience. The solution successfully launched for SPT's 2018 survey, reducing administrative costs, speeding up data processing, and providing more timely and accurate audience insights.

Strathclyde Partnership for Transport (spt)