Case Study: Britvic Sensational Drinks achieves sustainable out-of-home hydration with Screenmedia’s Aqua Libra Flavour Tap

Britvic Sensational Drinks eliminates 800 single-use packs a week with Screenmedia

Screenmedia partnered with Britvic Sensational Drinks to help their Aqua Libra brand address a major sustainability challenge in the workplace. Britvic sought to move 'Beyond the Bottle' by reducing the immense waste from single-use plastic bottles and creating a new, market-leading out-of-home hydration solution.

Screenmedia developed the innovative Aqua Libra Flavour Tap, a smart dispenser offering still or sparkling water with natural flavour infusions. The solution included rapid prototyping and rich experience design. Results were strong, with each tap eliminating approximately 800 pieces of single-use packaging per week and the product proving commercially attractive with a low per-unit cost. Screenmedia's work also enabled continued iteration, adding features like electrolytes and a partnership that funds ocean plastic collection.

Britvic Sensational Drinks