Case Study: Wavemaker achieves faster planning and global knowledge sharing with Screendragon

Wavemaker - Customer Case Study

Wavemaker was growing rapidly and needed to establish clearer processes and a learning framework, while also engaging creatively oriented users and improving local decision-making. They also needed an efficient way for global and regional teams to share knowledge and toolkits with local markets. Screendragon provided a communications planning solution designed to balance process rigor with creative freedom.

With Screendragon’s visually engaging planning platform, Wavemaker was able to teach and spread best practices globally and consistently, reduce planning time significantly, and cut training costs by reaching all markets faster and more cost effectively. The solution also supported new business efforts and helped the agency win new accounts, with company uptake exceeding expectations tenfold and targets “smashed.”

Wavemaker

Nick Vale

Head of Strategy and Product