Case Study: Virgin Atlantic Improves Speed-to-Market with Screendragon

Virgin Atlantic - Customer Case Study

Virgin Atlantic, the UK’s second largest carrier, set up an in-house agency to better support fast-moving marketing needs while still using external partners for strategic work. To improve speed-to-market, simplify execution and analysis, and create marketing cost savings, the airline turned to Screendragon and its Marketing Project Management solution.

Screendragon configured the out-of-the-box platform in just a couple of weeks to fit Virgin Atlantic’s in-house ways of working, centralizing data and providing dashboards for better visibility and accountability. As a result, Virgin Atlantic improved speed of throughput, strengthened customer satisfaction, gained easier access to insights, and identified efficiency-driven cost savings that are being reinvested in the business.

Virgin Atlantic

James Heimers

CRM Planning and insight