Case Study: MullenLowe London streamlines hyperbundled agency operations with Screendragon

Mullen Lowe London - Customer Case Study

MullenLowe London, a specialist agency group, needed a single platform to support its new “hyper-bundled” way of working after bringing multiple disciplines under one roof. The team also needed better resourcing oversight, improved process design, stronger budget estimation and integrated planning, and smarter revenue forecasting. Screendragon was brought in as the vendor, providing an agency management solution to help unify people, projects, and commercial operations.

Screendragon implemented a platform tailored to MullenLowe London’s operating model, integrating with IPG finance and authentication systems to centralize key KPI data. The result was one go-to system for budgets, plans, projects, and people management, improved utilization visibility for staff and freelancers, faster and more accurate cost estimation, more efficient workflows, and support for new client wins by demonstrating the agency’s “hyper-bundled” offering.

Mullen Lowe London

Ian Douglas

COO