Case Study: Microsoft achieves greater workflow transparency with Screendragon

Microsoft - Customer Case Study

Microsoft needed a better way to manage marketing work with external partners. Its existing process was inefficient, lacked transparency and a centralized activity log, made reporting difficult, and was hard to keep up to date as the business changed. Screendragon’s Marketing Project Management Solution was configured to support the workflow needs of the Microsoft Bing Campaign Management team.

Screendragon implemented a system that gave client and agency teams better visibility to view, track, and report on campaigns. The result was complete transparency over work-in-progress, faster collaboration with partners, improved workflow governance through activity logs, and productivity gains from spending less time on information capture and search.

Microsoft