Case Study: Kimberly-Clark improves marketing collaboration and efficiency with Screendragon

Kimberly-Clark Corporation - Customer Case Study

Kimberly-Clark Corporation, working to support its “Integrated Commercial Programs” approach, needed a better way to align teams, reduce waste, and improve collaboration across marketing and agency partners. The company faced too many collaboration points, limited visibility and accountability, inefficient scope-of-work and performance review processes, and a need to centralize assets to reduce IP risk. Screendragon was selected to help streamline these marketing planning and collaboration workflows.

Screendragon implemented “The Fridge” as a single integrated system for planning, execution, and delivery of commercial programs, used by more than 300 internal and agency users. The platform simplified workflows, improved legal compliance and risk management, centralized scope and procurement collaboration, and increased visibility across teams. As a result, Kimberly-Clark onboarded all teams to the new process in three months and reduced travel costs by moving agency-client meetings online.

Kimberly-Clark Corporation