Case Study: Kellogg's achieves faster global brand compliance approvals with Screendragon

Kellogg's - Customer Case Study

Kellogg’s worked with Screendragon to address an inefficient offline brand compliance review process that relied on email, Excel, manual triage, and unnecessary meetings. The lack of a centralized repository for data and decisions also created legal and business risks across teams.

Screendragon implemented C3, a global brand guardianship workflow management system for reviewing and approving company communication assets. The solution cut weekly legal review meetings by half, sped up approvals, reduced revisions with 95% of communications approved in the first round, improved governance, and helped marketers get feedback earlier while lowering escalations and legal costs.

Kellogg's

Paul Iagnocco

Senior Director Digital Marketing