Case Study: Kellogg's accelerates global marketing adoption with Screendragon

Kellogg's - Customer Case Study

Kellogg’s partnered with Screendragon to solve key marketing enablement challenges as it expanded globally. The company needed a better way to reapply successful marketing models across markets, onboard new brand teams to the Kellogg “K-Way,” and move beyond a SharePoint-like content repository to something that could actively engage and inspire a marketing community. It also wanted to better connect marketing and sales content to support more integrated commercial teams.

Screendragon delivered a new marketing solution powered by sd_BrandHub, with a simple, visually engaging user experience that brought content and learning journeys together in one accessible portal. The result was stronger user adoption, better visibility and reuse of existing work, faster and more cost-effective onboarding, and accelerated rollout of global equity to regions and markets. Screendragon also digitized and centralized the “K-way Marketing Academy,” reducing training costs and enabling mobile access anytime, anywhere.

Kellogg's