Case Study: Kellogg's accelerates marketing delivery and cuts rush projects with Screendragon

Kellogg's - Customer Case Study

Kellogg’s worked with Screendragon to address disconnected systems and silos across functions, which were making collaboration difficult and limiting end-to-end visibility across marketing and commercial projects. These issues also led to conflicting plans, wasted costs, a high number of rush projects, and delivery scheduling risks.

Screendragon implemented K-Path, a centralized Marketing Project & Process Management System for planning, developing, and tracking commercial programs such as packaging, merchandising, product development, promotions, and licensing. The result was a single source of truth, thousands of hours saved through more connected workflows, 100% adoption across the company and suppliers, a 50% reduction in rush projects, and faster, more reliable speed-to-market with improved governance and lower business risk.

Kellogg's

Larry Bruck

SVP Global Marketing