Case Study: International Olympic Committee improves global marketing approvals and collaboration with Screendragon

International Olympic Committee - Customer Case Study

The International Olympic Committee (IOC) needed a better way to manage the review and approval of thousands of marketing submissions from partners worldwide. Its in-house system was too restrictive, difficult to scale, and not flexible enough to handle complex business rules, collaboration needs, and a more intuitive user experience. Screendragon provided the TRACK asset approval solution to meet these requirements.

With Screendragon’s TRACK platform, the IOC can streamline marketing request fulfillment, protect brand assets, and support secure collaboration across global partners through permission-controlled asset libraries and advanced workflow routing. Screendragon delivered greater control, stronger security, improved scalability, easier adoption for new users, and time savings by eliminating the need to maintain the old in-house system.

International Olympic Committee

Pierre-Yves Eloy

Associate Director of Information Technology