Case Study: Global Bank achieves better marketing operations and cost savings with Screendragon

Global Bank - Customer Case Study

Global Bank worked with Screendragon to address growing marketing demands, including more channels, higher activity volumes, and the need for a more cost-effective internal delivery model. The bank’s in-house agency also needed a better way to manage workload, support service level commitments, replace email-based approvals, and eliminate inconsistent workflows and time-consuming Excel reporting.

Screendragon implemented an in-house agency operations system to manage intake, resourcing, project, and budget management across Global Bank’s marketing work. The solution delivered a just-in-time approval workflow, real-time reporting, clearer client visibility into work-in-progress, and direct cost savings by replacing multiple vendor collaboration tools. It also enabled an in-house agency calculator to measure savings in hours and dollars versus outsourcing.