Case Study: GHD scales brand growth and collaboration with Screendragon BrandHub

GHD - Customer Case Study

GHD, a rapidly growing global brand, needed a digital platform to support brand growth across markets, improve access to key brand equity resources for new and existing staff, and make cross-market collaboration and onboarding more efficient. Screendragon was brought in to help GHD scale these brand-building capabilities more quickly and cost effectively.

Screendragon implemented its BrandHub solution to help GHD organize and activate brand content, support training programs, and create a self-service model for materials. The result was simpler expansion into new markets, faster access to brand assets, reduced admin for the central marketing team, improved sharing of ideas and assets across markets, and stronger brand governance by keeping resources version-managed in one place.

GHD

Anthony Davey

Chief Executive Officer