Case Study: Geometry achieves better capacity planning and resourcing with Screendragon

Geometry - Customer Case Study

Geometry Global, the world’s largest and most international brand activation and shopper marketing agency, needed a more integrated way to run operations across its U.S. offices. The team was spending too much time on admin tasks, lacked better planning and oversight, and wanted improved resourcing visibility, real-time cost tracking, and easier creation of accurate scopes of work.

Screendragon implemented its agency management solution to streamline Geometry’s end-to-end operations, including staff planning, budget estimating, project planning, resourcing, creative execution, and KPI budget tracking. By integrating with WPP systems and centralizing data, Screendragon helped reduce project admin time, improve resource scheduling and utilization decisions, strengthen profitability forecasting, speed up new-hire productivity, and support better customer service through more efficient, compliant processes.

Geometry

Angela Burton

EVP North American Operations