Case Study: BP improves global messaging consistency with Screendragon

BP improves compliance and productivity with Screendragon

BP, a major integrated energy company, faced challenges with unaligned global messaging and siloed information repositories. Their press office and communications teams struggled to access finalized legal copy and assets efficiently, as their existing SharePoint system lacked workflow capabilities. To address this, they implemented Screendragon's marketing project management solution for document and asset management.

Screendragon configured a solution with robust search functionality and approval workflows, creating a secure web-based library. This provided BP with a branded 'one-stop-shop' for current corporate messaging, enabling faster collaboration and secure access without a firewall. The solution improved corporate governance, reduced risks, increased productivity through better search, and enhanced compliance with decision logs, leading to more consistent and effective message delivery.

BP