Case Study: BP improves global messaging consistency with Screendragon

BP - Customer Case Study

BP, a global communications organization, needed a better way to manage and share finalised legal copy and corporate messaging across teams including Press Office, Internal Comms, Investor Relations, and Government & Public Affairs. Its existing silos of information, lack of workflow, and underperforming SharePoint setup made it difficult to keep messaging aligned and easily accessible.

Screendragon implemented its marketing project management solution for document and asset management with approval workflows, along with a search engine configured to match BP’s user needs. The result was a secure, web-based “one-stop-shop” for current corporate messaging that improved uptake among stakeholders, enabled faster just-in-time collaboration, strengthened governance and compliance, and increased productivity through better search and access.

BP

Geoff Morrell

Group Head of Communications