Case Study: Barnes Harley‑Davidson achieves centralized, affordable digital signage and improved customer engagement with ScreenCloud

How Barnes Harley-Davidson delivers engaging promotional materials to a regular dealership community

Barnes Harley‑Davidson, a group of three dealerships in Victoria, Langley and Kamloops, BC, needed a reliable digital signage solution that treated the locations as one dealership, allowed central control from head office, and let the marketing team change content frequently to avoid customer fatigue. After a local system failed, they chose the ScreenCloud digital signage platform (using apps like YouTube, image playlists and an RSS news ticker) to power large video walls and multiple in‑store screens throughout their dealerships.

ScreenCloud enabled Barnes to centrally schedule and update playlists—monthly refreshes plus ad‑hoc flash sales—so each location shows coordinated, locally relevant promotional videos, posters and a news ticker. Barnes reports strong customer response, easier content management, and lower cost and maintenance compared with previous solutions; ScreenCloud also gives them portable capability for trade show video walls to target local audiences.

Barnes Harley-Davidson

Kiran Rancourt​

Marketing Manager