Case Study: BASF improves employee engagement with ScreenCloud digital signage

BASF engages 17,000 employees across 100 sites with ScreenCloud

BASF, the world's largest chemical producer, faced a significant challenge in engaging its large, deskless workforce spread across over 100 locations. With many employees lacking daily email access, the company needed a better way to deliver relevant internal communications. To address this, BASF partnered with digital signage vendor ScreenCloud to improve its workplace experience and ensure important messages were seen.

ScreenCloud provided a user-friendly digital signage solution that empowered over 100 local content managers to create and deploy visually engaging content without needing graphic design skills. This decentralized approach under a corporate umbrella ensured content remained relevant and up-to-date across all sites. While specific metrics were not provided, BASF reported that the solution was a "game changer," with increased employee participation and highly positive feedback from ongoing surveys, proving the ambient communication was working effectively.

BASF

Maggie Krol

BASF Multimedia Comms Specialist