Case Study: Barnes Harley-Davidson delivers engaging in-store promotions with ScreenCloud

Barnes Harley-Davidson updates digital signage monthly across 3 dealerships with ScreenCloud

Barnes Harley-Davidson, a series of three Harley-Davidson dealerships in Canada, needed a digital signage solution that could be centrally managed from their head office. Their previous system failed, leaving screens blank, and they required a reliable platform to easily update promotional content across all locations to prevent content fatigue for their frequent visitors. They chose to implement the ScreenCloud digital signage service.

Using ScreenCloud, the marketing team could effortlessly control content on all screens across every dealership, using apps for YouTube playlists and RSS feeds for local news. The solution was more affordable and easier to use than their previous system, resulting in a great customer response to the engaging, non-generic content. ScreenCloud also provided the flexibility to adapt content for use in a traveling trade show booth.

Barnes Harley-Davidson