Case Study: America’s Cup achieves seamless event signage and live content delivery with ScreenCloud

America’s Cup powers 50 screens across Barcelona with ScreenCloud

The America’s Cup, the world's most prestigious sailing competition, faced significant IT challenges for its 2024 event in Barcelona. The event's IT team, OneThirty West, needed to connect a large, dispersed site, provide unique content control to different areas, ensure easy scalability, and maintain the highest security standards. They partnered with digital signage vendor ScreenCloud to address these needs.

ScreenCloud implemented its digital signage solution across approximately 50 screens at the event. The solution provided cloud-based control, granular permissions for different teams, and effortless scalability, all while meeting strict security requirements. With support from ScreenCloud's professional services team, which provided onboarding and custom integrations, the event staff could independently manage content. The successful implementation resulted in a unified and agile system that replaced the need for multiple solutions, impressing event leadership.

America’s Cup