Case Study: This Works doubles eCommerce revenue with Screen Pages' Magento redesign

This Works - Customer Case Study

This Works, the skincare brand founded by Kathy Phillips, needed to modernise and scale its online shop while preserving its clinical brand standards and meeting very tight deadlines. Screen Pages — which has managed This Works’ eCommerce since 2012 — was engaged to upgrade the Magento-based site, improve mobile/responsive UX, simplify content and product management, and create the technical foundations for future growth.

Screen Pages delivered a full Magento re-design with responsive layout, subscription purchasing, AJAX add-to-basket and category loading, ElasticSearch, NetSuite back‑office integration and user-generated content tools, plus an upgrade to the latest Magento version. The improvements increased automation and streamlined the purchasing journey; eCommerce revenues have more than doubled since 2012, and This Works reports encouraging early results from the upgrade.

This Works

Joe Fletcher

E-commerce Director